Microsoft's Surface Book unveiling video earlier this week was super exciting. A gradual buildup braced us for the big wow moment when the removable display was revealed. Microsoft had a good opportunity to build on that hype and bring something similar over to TV screens, but the spot the company has chosen could be a commercial for any laptop.
In fact, it looks like a 2015 iPhone ad. That would be fine if Microsoft had established what the Surface Book is over many years and created a desire and need for the product previously, but this is probably the first thing most people will see. It's forgettable, and there's no explanation
